An Analysis Of The Ub Group United Breweries Marketing Essay

An Analysis Of The Ub Group United Breweries Marketing Essay The inception of UB Group dates back in the late 19th Century in the year 1857. When beer was being distributed using bullock carts in casks and the largest number of customers were the defense personnel. Positive evolution has been undertaken in the company as United Breweries is manufacturing and delivering beer around the whole world fulfilling the customers wants across generations and continents. Today, UB Group records remarkable success over the last 94 years of operation. UB Group is a large Holding Company that majorly owns five companies; United Spirits Limited (USL), United Breweries Limited (UBL), Kingfisher Airlines, Mangalore Chemicals and Fertilizers Limited (MCF), UB Engineering that have seen the company lead in market share worldwide. The companies, United Spirits and United Breweries have attained landmarks with revenue shooting beyond one hundred million. In the same line United Spirits has developed into close proximity to the planets major distiller. United Breweries also has recorded increase sales for the first moment in time that surpass half of market share control in the exceedingly cutthroat brewing space. Other companies too have performed outstandingly well. Propelled by the countrys endeavored growth trajectory growth in Gross Domestic Product (GDP) as well as by quantification of poverty reduction, the company is geared towards attaining higher goals and objectives. The company is led through corporate Governance in light of transparency of high principles through substantial promoter holding constituents of the Board which include four directors. The company enjoys endowment of knowledgeable and distinguished individuals who supplement external and internal perspectives that offer great support to the Board. UB Group reserves a wealth of employee with specialized skills and an undeterred commitment to their jobs allocated. The Group is led by the chairman Mr. Vijay Malaya, who succeeded his father position. He has a wide experience and skill in management having trained in several courses. He is remarkably the foremost Indian to be holder of formula one team. He is the Groups Chairman in India and USA. Consumer diversity is increasingly evolving and businesses have looked for different ways to identify their needs and subsequently satisfy them. Market analysis techniques have intensively and extensively looked into consumer behavior and trend in the market to identify the marketing opportunities and explore them by meeting the desires of customer in a more profitable manner. UB Group has achieved to amass the biggest share of the market in India and the world as well. A deep analysis of the market analysis techniques used by the company will be undertaken to realize the opportunities that the company had realized in its various investments and enhanced service delivery (Kress Snyder, 1994). Market segmentation involves three basic steps in developing a market entry strategy. Although in essence it just groups the market by common features of certain groups with a focus to demography, these steps help in citing the differences correctly. First the customers are grouped according to their needs and reactions to as to categorically know what type of products the market want, how much by what group of customers. This will forge the way forward in the design of the product (Nelson, 2010). UBLs market is projected to expand significantly owing to the fact that Heineken Internal is signing a shareholder agreement, but most contributing factor is the leverage Heinekens distribution strength that will spearhead the marketing of Kingfisher Beer in the chosen International Markets. Second, after determining the wants you determine the segment which you are to deliver your products. Thirdly, you have to lie down and come up with a product portfolio so as to be able to gauge the trend, cost and extent of the product in terms of distribution. Demand has to be looked into in the first steps. Market segmentation gives a more precise data and analysis which to the business is significant in making projections while identifying the real opportunity in the market. There are different means however of how to achieve through a market segmentation, it is fundamentally through the company capability that this can be effectively be achieved. The Group is committed in its involvement in corporate social responsibility. Over the years the company has been keen to endeavor in dealings in the area of Life Sciences that have led to the development of Mallya Hospital at Bangalore that has a touch to the underprivileged in the community by offering them subsidized service. The hospital has owned the reputation of using exceptional medical equipments that translated into quality medical care and the most excellent medical consultants. The hospital has registered significant improvement and development, today, the initially 150-bed hospital has been turned into a 450-bed hospital of which an estimated of 50 beds are set aside to specifically care for seriously ill patients. The company boasts of this community extension service owing to the fact that it was the first Indian Hospital to be awarded ISO 9002 certification. Group Company has taken aggressive exportation as a market strategy for marketing its products rather than partial exportation bearing in mind that it produces different brands, it does not wait for orders but goes to look for them. It has extensively built branches in many parts of the world, other than India, so that it stores its products as it seeks or attends to the demand already identified in the market. The SWOT analysis is a useful tool for understanding markets and subsequent decision making for all sorts of available opportunities in the market. Determination of the Strengths, Weaknesses, Opportunities and Threats are critical in getting a good review of strategy and direction of a company proposition of investment in a market. However, in order to increase on the reliability of the SWOT analysis it is critical that one completes a PEST analysis first. PEST analysis is a fundamental tool in understanding the market opportunities and growths attached to it after ones investments. The acronym stand which implies a critical brainstorming review of the market Political, Economic, Social and Technological factors has proved to be fundamental in assessing organizations markets. It gives the indicators of the challenges and advantages both in political, social and economical aspects of the market. Group Company proved to have ventured in their market through critical review of this using this method as reflected in the success factors and the choice of the countries it has invested in. Its investments in USA for example, was due to their political and economic stability, and an extended hand in the purchasing power of the customers which was intriguing, as reflected in the high success of USL and UBL in America. SWOT on the other hand restrained the company from setting up its manufacturing companies because of the fluctuating economic status of the county. Group Company were able to assess their markets using Porters five forces model that enabled them gauge the markets competitive strength and position. Bearing in mind of the stiff competition, the company innovatively increased its number of brand and ventured into aggressive exportation of its products. It got into partnership with its promoters so as to increase the sales turnover and turned threats of technology obsoleteness by engaging its UB Engineering Company in time to time plant installation and upgrading of plants. The company recognized the existing competitive challenge with its competitors, fully evaluated the threats of the new market identified and the purchasing power of the consumers and threats in terms of the immense range of products in the market, and associated changes in prices that might plunge the company into a loss or closure. The company has the biggest market share because of its accrued single window ventures to invest in the global market. Holding Company of the Group manages stakes in UB group leading companies which are United Spirits Limited (USL), United Breweries Limited (UBL), and Kingfisher Airlines (KFA). Each major investment is prevailing leader in their own market because of their fast increasing segment response to current emerging customer trends. Other than the three above major successful investments, other group ventures in setting up of industrial plants through its engineering company, and in the manufacture pharmaceutical and fertilizers are improving at a gradual rate. This was reflected in the analysis of the size of structure and success of each investment which confirmed a relative relationship to their respective market share. The analysis of the market share of the above investee companies was as follows: The UB Group, being one of the forefronts in terms of branded customer group as indicated above, has dominated the industry in three of its consumer driven investments: alcohol and beverages which is its leading in market share with 30%, dominated in spirits associated with the different brands quality that today it controls 40% of the market shares, and the aviation which is also leading with 45% of the market share. However, UBE, MCF and AVENTIS might indicate less market shares as compared to the former three of 28%, 22% and 15%, but it is also proud to realize such market shares by the company put it among the top service and products providers in their respective markets. United Spirits Limited (USL) has been the leading and the worlds second largest spirit company with consistent domination and a market share of 40%. Offers a wide variety of brands, over 140 and has specialized in a twenty percent of the brands going for multimillionaire ranging from whisky, Brandy, Rum to Vodka and Gin. In the year 2009, the company recorded a turnover of over 90 million in sales revenue. The company has been able to the global market and wins most customers that led to it being voted as the best company and attracted awards across all fields and categories. For instance, instance in June the company was able to win over 108 awards, in all the international wine and spirit contests. The company is thus associated with innovation, the best market entry strategy and market analysis and enjoys being the first single diet whisky manufacture in the whole world. Kingfisher Airline Limited is among the biggest international airline operators serving over 400 flights a day in India and over 2500 flights internationally. KAF constantly dominates 45% of the market with a wide destination networks. Its services range from regional to long-haul internal destination suiting majority of airline customers. Apart from the stylish red interiors in the aircraft that customers enjoy, they are also satisfied with the in-flight entertainment, not to mention the reliable smartly dressed crew and ground staff that meet ones needs on request. For instance, in May 2009, KAL recorded a total of one million international passengers that saw the company realize the highest market share. UB Engineering is has been renown in the market for turning construction investments and building dreams into a reality. The company has strongly focused on, but not limited to, projects in industrial installation, power, fabrication, fire fighting, and agrochemicals. However a deep concentration on erecting plants with speed and efficiency saw its competition on flexibility realize an increased market share. The companys undeterred commitment to compete on quality made it achieve the award on ISO 9001:2000 certification. It has widely built its reputation for effective operation covering fitting, gauging and maintenance of mechanical projects (Janssen, 2004). Today UB engineering records substantial turnovers of Rs. 150 Crore with a rapidly increasing trend, the last realized was Rs.275 Crore. One of the leading International engineering companies in the field of installation of industrial plants that is deeply focused on Trunkey Division for developments in Power generation, Fertilizer quality improvement and manufacture, Fire Fighting, sewage Treatment, Agrochemical production among others. Obstacles The Group Company therefore has been able to win most markets and realize aggressive growth. Its ability to change its products in line with the customers preferences was because it had mastered the market so well. In the 1950s, it expanded from single production of beer to production of spirits and even went ahead to acquire more acquire companies for production. This notwithstanding, the company in 2003, increased its brands and acquires more business for the production of liquor. It was at this time that the company released its most selling brand the Kingfisher. The company has the biggest market share because of its accrued single window ventures to invest in the global market. Holding Company of the Group manages stakes in UB group leading companies which are United Spirits Limited (USL), United Breweries Limited (UBL), and Kingfisher Airlines (KFA). Each major investment is prevailing leader in their own market because of their fast increasing segment response to current emerging customer trends. Other than the three above major successful investments, other group ventures in setting up of industrial plants through its engineering company, and in the manufacture pharmaceutical and fertilizers are improving at a gradual rate. This was reflected in the analysis of the size of structure and success of each investment which confirmed a relative relationship to their respective market share (Janssen, 2004).

How To Make Money Selling Item :: essays research papers

How to make money selling items through internet auctions. Buying and selling things is not new. As a matter of fact, people have been buying and selling things in one form or another ever since time began. It is part of life. We all need or want things that we can not provide for ourselves, so we have to find someone who can supply us with the items, and we pay them to provide us with these items we need or want. Ebay is an online auction service that helps people sell their items to people across the country, or even the globe, for a good profit. So if someone has been trying to sell something through the classifieds in their local newspaper and the item has not been selling, they could advertise it on eBay, and someone could buy it from another state. I want to explain how to sell, make profit, and have many return customers from listing items on eBay.Deciding what to sell is not as easy as it looks. There are two main types of items that can be sold. The first and most obvious are those items that are lying around the house that need to ridden of, like of those CD’s that are not listened to anymore, that old toy gotten as a kid, things like that. These items are great to sell to make some extra money, but they are a one time sale item, meaning once they are sold, they are gone and so is the chance at a recurring income. The second category of items that can be sold is a set of products that I create or buy in order to sell them. These can be a great source of income, things as simple as my mother’s recipe for chocolate chip cookies, an information disk, or book about Beanie Babies. These types of items are things I can sell over and over again. They may not bring in as much money per item as other items, but I can sell them in a great quantity. I want to give a detailed description of the item types that I have just talked about.First, I will take the one of a kind items. These are the items that are taking up space in my closet, the things that I have bought and do not have a use for anymore, or the things I have gotten as presents that have never been taken out of the box.

Analysis of “The Soldier” by Rupert Brooke

â€Å"The Soldier† by Rupert Brooke Analysis â€Å"The Soldier†, is a British patriotic sonnet written by Rupert Brooke in 1914. It expresses love for the mother country which in this case is Great Britain. This poem describes the physical aspects of death and the writer’s opinion of it. Although death is the main point in this poem, it not depicted in a twisted and gruesome manner. Rather, death in this poem is a sacrifice. â€Å"The Soldier† is a patriotic poem. The purpose of patriotic poems during WWI was to motivate people to enlist for the armed forces.It is quite similar to a piece of propaganda, asking in a way for people to join the armed forces; to take his place should he be killed –â€Å"If I should die, think only this of me†. We know that this poem is patriotic because of the last three lines of the first stanza, in particular –â€Å"A body of England’s, breathing English air,† We also know this poem is patr iotic because it was written in 1914, when the war just started and spirits were high. After a while though, the enthusiasm dropped as people began to discover the nasty and cruel conditions of the trenches.By the end of war, famine and constant bomb raids had completely obliterated all signs of patriotism. In the first stanza, Brooke mentions his belief of the physical aspects of death for one’s country. The â€Å"foreign field† is where his body will lay forever. The soil contains the soul of a glorious man who died for his country. Brooke believes that if he dies there, the soil around his body will become a part of England as a result of the purity of his soul –â€Å"That is forever England,† The soldier was brought up by England and as a result, his thoughts and beliefs are both influenced by England.When he dies, all of his evil deeds and sins have been forgiven because he gave the ultimate sacrifice; to die for one’s country. Brooke also bel ieves that, because the motherland was so nice to him, he must give back what she has given to him; that he must lay down his life to ensure that the motherland stays a free country. It is the only thing that he can give back to the motherland to say thanks. Throughout this poem, England is personified as a mother. It demonstrates how important the soldiers of England really are to the country itself.Brooke writes this poem in a patriotic and joyful manner. He does not believe that dying for your country is a traumatic experience. This in contrast to another famously acclaimed poem by Wilfred Owen –â€Å"Dulce et Decorum Est† Brooke believes that dying for one’s country is a brave and honourable thing to do, especially during war. It states that should the person die, he should not be mourned, instead he should be looked upon as a selfless sacrifice to England.Although the poem itself is referring to one person; himself, the title suggests that this poem is repr esenting all soldiers, as when soldiers fight in wars, they lose their identity and become cogs in a big machine. To conclude, Rupert Brooke’s â€Å"The Soldier† is a patriotic poem about a soldier who had great love for his country. Brooke presents this sonnet as a piece of propaganda and encourages people to enlist for the armed forces. This poem describes the ideas of death in a mind of a patriotic person and gives us an insight into Brooke’s style of writing. Overall, this is a poem about honour and glory, about life and death.

How England Caused The American Revolution Essay - 1953 Words

Soon after England established the colonies in the New World, it began a period of salutary neglect. The English rarely intervened with colonial business. It was during this time that the colonies began gradually to think and act independently of England. This scared England, and initiated a period in which they became more involved in the colonys growth. Parliament tried o establish power in the New World by issuing a series of laws. The passage of these laws undermined the Colonists loyalty to Britain and stirred the Americans to fight for their freedom. Before 1763, the only British laws that truly affected the colonists were the Navigation Acts, which monitored the colonys trade so that it traded solely with England. As this law†¦show more content†¦The act stated that any foreign exportation of lumber or skin had to first land in Britain. It also raised the price of imported sugar from the Indies (The American Revolution, pg.74). This act was accompanied by a strict enforcing of the former Navigation Acts due to the sudden increase of smuggling. This enhanced the tension between England and the New World. The law also changed trials for offenders; they were held away from the place of the crime, and the judge was awarded 5% of confiscated goods, increasing the number of guilty sentences handed down (The American Revolution: War for Independence, pg. 96). In reality, the laws were so regulated it was hard not to make an error. The Quartering Act in 1765 was a burden to all the colonists; it required certain colonies to pro vide food and housing to the British Troops on demand (The American Revolution, pg.102). This was viewed by many as an indirect tax, though an inexpensive one. While the previously passed laws caused some protest, the one that brought out the most public opposition was the Stamp Act in 1765. The Sugar Act had failed to produce enough money, and Parliament was forced to pass the Stamp Act. The Act stated that all Americans must used specially stamped paper for printing bills, legal documents, even playing cards (The American Revolution: War for Independence, pg. 103). England saw these taxes as reasonable; after all, the AmericansShow MoreRelatedThe Revolution Of The American Revolution863 Words   |  4 PagesThere are many different views on how the American Revolution came to be and how it actually was. One way is that the colonists that had money and were known as the elite were trying to preserve their power from the British and this is what caused the revolutionary war. Then on the other hand before the revolutionary war occurred when the colonists were being over controlled by the British, then in result of the American Revolution the colonists were able to win against the British and become strongerRead MoreEconomic Causes Of The American Revolution1115 Words   |  5 Pages The American Revolution involved different countries against Great Britain. 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